Marketing Essay Example | Topics and Well Written Essays - 3000 words - 4

Marketing - Essay Example Jurlique has been considered as an example for defining these parameters. It is one of the leading skincare brands of the Australia presently. The organization currently retails a varied range of more than 560 products that include skin care products, perfumes, hair care oils, facials as well as baby creams among others (Jurlique, 2013). Retail format The term, ‘retail format’ refers to the integrated supply chain system which is used by organisations to distribute the products to the ultimate customers. In today’s tumultuous business world, to achieve the desired success, retailers have to be abreast of the latest retail trends to get it imbibed in their retail format. Recognizing this global change, as per the report published by Australian Centre for Retail Studies (ACRC), innovation and compliance with customer needs can be regarded as the key attributes or success factors with respect to retail format where store locations as well as its decor play a vital ro le in persuading customers towards purchase (Australian Centre for Retail Studies, 2007). ... Source: Landini Associates (n.d.) In the current day scenario, market places are shaping as per global trend focusing on the profound changes in the modern retail sector. The locations of the retail stores thus become a vital parameter to attain the attention of the targeted consumers. Notably, when assessing the location strategies of Jurlique, it can be observed that the polices of the organization principally focuses on the types as well as size of the store, merchandising applications, merchandise mix as well as customer service providing methods among others (Jurlique, 2013). Effective segmentation of the product also helps to identify the target market needs and therefore avail the organisation with an opportunity to obtain greater customer loyalty (Mendes & Themido, 2004). In the context, the strategies applied by Jurlique when selecting its retail store locations can be identified to be focused on the traffic flow and accessibility of the outlets which helps to increase the a wareness of the consumers regarding the brand as well as the products. To be specific, Jurlique has been operating its stores in various locations in Australia including the Bondi Beach and many other crowded, metropolitan cities of New South Wales, Glenside and many other shopping hubs in South Australia as well as Melverne East and Melbourne in Victoria among others (Jurlique, 2013). Assessing the economic conditions and geographic potentialities of these stores it can be observed that these areas have deciphered significant growth in terms of Gross Domestic Product (GDP) (Ai Group Economics and Research Team, 2013). Not only customers, but such

Major Issues of Higher Education in Pakistan Literature review

Major Issues of Higher Education in Pakistan - Literature review Example This paper declares that apart from the problematic educational policies one of the major issues in higher education is gender difference. There is significant inequality among male and female students. Some fields are purely dedicated to females on societal level, for instance, medical profession. Contrary to this engineering and technology departments are usually filled with male students. Education provides many benefits apart from the acquisition of social power and therefore there should not be gender differences. The mind development, critical thinking, management skills and administration are all linked with education. If females are discouraged to enroll in universities then it is hard to expect that Pakistan will progress on national level. This report makes a conclusion that equal opportunity and organizational structures are actually influenced by both the micro and macro social factors. Since women face gender discrimination at the university level therefore they are exposed to similar issues during their stay at organizations which certainly reflects the lower moral values taught at the higher education institutions. Although research activities are increasing in Pakistan but overall there is a huge gap between the demand and supply of professionals who can actually conduct quality research work. Furthermore, the private sector universities are found to be receptive to the real market demands while allowing youth to access better education facilities. However, these facilities are still inadequate as compared to the number of individuals pursuing higher education in the country